My Marketing Sucks, So I Built an AI Art Director to Do It For Me
Building in Public · By Caleb Sakala · November 8, 2025
Let me be honest. I'm a builder, not a marketer. When I try to make video ads, they come out looking like a developer made them. Because a developer did. And it shows.
For every product I've shipped, marketing has been the bottleneck. It's the gap between looking like a real business and just another hobby project. I love building. I hate Figma. I get actual anxiety thinking about opening After Effects.
So I did what any builder would do. I built a tool to solve my problem.
I Built an AI Art Director
I created an agent on Chase Agents that acts as my personal creative director. It takes my rough ideas and turns them into finished marketing videos. No manual editing. No hiring a designer. Just me describing what I want and watching it appear.
The thing that makes this different from other AI tools is that it's not just a one-click generator. It's a workflow. The agent chains together multiple steps, coordinates between different models, and handles the reasoning that turns a vague idea into something polished.
How It Works
The workflow has three stages. From my perspective, it's one seamless process. I give it a prompt, it gives me a video.
Stage 1: The Brief
I give the agent a simple prompt. Something like: "Create a 15-second video ad for a productivity app. Make it modern and energetic." That's it. No technical specs. No mood boards. Just the core idea.
Stage 2: Visual Generation
The agent takes my vague idea and translates it into a detailed visual prompt. It sends that to NanoBanana, an image generation model. The agent knows what details matter: composition, color palette, mood, subject. It doesn't just pass through my prompt. It enhances it. Makes it specific. Tells the image model exactly what to create.
Five seconds later I have a beautiful key visual. Something that would normally take me an hour in Figma or require hiring a designer.
Stage 3: Animation
The agent hands off that image to VEO3, a video generation model. This is where the agent's intelligence becomes obvious. It doesn't just say "make a video." It understands the image. It knows a 15-second video needs specific instructions. It tells VEO3 to add subtle camera movement, include text overlays, make it feel cinematic.
Two minutes later I have a finished video. Not a draft. Not something to polish. An actual, usable marketing video.
Why This Works
Here's what I realized building this: the real value isn't in any single AI model. It's in the orchestration. It's the thinking that happens between the steps.
If I just used NanoBanana alone, I'd get an image. If I used VEO3 alone, I'd get a generic video. Neither would be what I need. The agent connects them. It translates between them. It adapts as it goes. That's the magic.
Most automation platforms stop at connecting two tools. Zapier works like that. You have a trigger, an action, done. But what if you need reasoning? What if the workflow involves understanding nuance and making decisions?
That's where an agent comes in. And that's why I built this on Chase Agents. The platform is designed for exactly this use case. Let the AI think through the workflow. Adapt as it goes. Handle complexity.
See It In Action
I don't want to just tell you this works. I want to show you. Watch the AI Art Director create a video from scratch: https://youtu.be/dl9YvBEgQrs
When I first saw what came out, I couldn't believe it. It felt like magic. And I built it.
The Gap This Fills
Here's the typical path for a solo builder or small team. You build something great. You realize marketing is hard. You either spend weeks learning design tools, or you hire someone expensive. You launch exhausted and broke.
With an AI Art Director, that equation changes. You can crank out professional marketing videos on demand. No hiring. No learning new software. No bottleneck.
This isn't about replacing designers. It's about empowering people like me who have to wear all the hats. It lets us focus on what we're actually good at without worrying that our marketing looks amateurish.
What Surprised Me
I thought the hard part would be getting the AI models to work together. It wasn't. The real challenge was understanding what the agent needed to think about to translate between them successfully.
When the agent hands off an image to the video model, it can't just say "make a video." It needs to understand the image. Extract meaning from it. Create specific video instructions that maintain the visual language and emotional tone. That's reasoning. That requires an agent, not just API calls.
Building this on Chase Agents made that clear. The platform is built for this. It lets the AI think through complex workflows and adapt as it goes.
Try It Yourself
I packaged this entire workflow into a ready-to-use automation on Chase Agents. You don't need to set anything up. Just connect it to your workspace and start creating videos.
Try the AI Art Director automation here: https://chaseagents.com/automations/ai-ad-factory-nanobana-veo3
Give it a shot and tell me what you build. I'm genuinely curious what happens when builders stop accepting that marketing has to be hard.
The Bigger Picture
What this really represents is a shift in how we think about automation. It's not just about replacing manual tasks. It's about enabling people who aren't experts in a domain to accomplish expert-level work.
I'm a developer. Marketing was never in my wheelhouse. But with an AI agent that thinks through the complexity, I can now create professional marketing videos. That's not because I learned video production. It's because I had a tool that handles the coordination and decision-making.
Imagine what you could build when you have an AI agent handling your hard problems.